The dark side of
SEO known as Blackhat “BH "derives from the white hat and black hat label from the early hacker days. Because most people nowadays see hackers as someone who is evil and malicious, but really a hacker was just someone trying to learn more about computers, and gain more insight into it. Obviously once malicious hacking took place, it gave the term, “hacker” a really bad rep, so the good guys labeled the bad guys as black hatters, and themselves as white hatters.
Now, it’s a pretty well known fact that, this isn’t like Star Wars where if you drift over to the dark side, you can never come back to the good side. It doesn’t work like that, even though most people think so.I am a firm believer that to be absolutely amazing in the entire art of
SEO (because it truly is an art to master) you must know both sides, white and black. For people that swear by only knowing white hat
seo and never meddling in black hat, they are either lying, because everyone gets curious sometime (and let’s not forget, some tactics labeled BH now at some point was considered legal and WH years ago) or they are selling themselves short by not learning as much as they can about
SEO.
I think people need to learn both parts. Even if they are so anti-black hat
seo, it’s something you have to learn just to know or seperate your methods and tactics with when optimizing a website for the search engines.
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A Look Into The Dark Arts of SEO
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